Brand & Enterprise
From the first idea to every defining detail.
Chloe partners with founders and established businesses to shape new ventures, define distinctive brands and bring a cohesive creative vision to life. Her work connects business concept, identity, imagery and experience, with thoughtful introductions to the people who can help carry it forward.
An entrepreneur since twenty-three, she brings the perspective of a founder, an artist’s eye and firsthand experience turning ideas into businesses.
An Instinct for Possibility.
The Spark
Bringing new ideas into focus through thoughtful conversation, creative exploration and a clear sense of possibility. From an initial concept to a compelling direction, each venture begins with a vision worth pursuing.
The Signature
Defining what makes a business distinctive, then expressing it through its name, voice, imagery and experience. Every element should feel considered, connected and unmistakably its own.
The Circle
Drawing on an established network of creative talent, industry leaders and trusted specialists, Chloe brings together the people and expertise each project needs. Thoughtful introductions create opportunities for collaboration and help ambitious ideas move forward.
- 01
Venture Development & Launch
Clarifying the concept, audience and positioning; setting priorities; and identifying the expertise needed to move from an early idea toward launch.
- 02
Brand Strategy & Identity
Shaping a brand’s positioning, name, story and voice, with creative direction for a cohesive visual identity across its key touchpoints.
- 03
Creative Direction & Brand Experiences
Art direction, photography concepts, styling, spaces and launch gatherings that bring a brand’s character into the physical world.
- 04
Strategic Introductions & Collaborations
Identifying relevant creative talent, specialists and potential collaborators, with personal introductions and help assembling the right team around a project.
A Perspective Earned Through Enterprise.
New Waters Recovery
- Role
- Co-Founder · Creative Director · Interior Designer
- Contribution
- Co-founded the company alongside her husband and led the interior design and creative direction of its 30,000-square-foot facility.
- Result
- A recovery and mental health center whose environment places beauty, dignity and a sense of welcome at the heart of care.
Botanical Bliss
- Role
- Founder
- Contribution
- Built Botanical Bliss from a small floral business into a luxury floral and event design company, leading both its creative work and its growth.
- Result
- An established company serving South Florida’s private clubs and celebrations, which Chloe later sold.
The Breakers Palm Beach
- Role
- Design Studio Leadership
- Contribution
- Led the Design Studio at The Breakers Palm Beach, bringing meticulous attention and a personal sensibility to each wedding and event.
- Result
- Luxury weddings and events on a grand scale, designed with the intimacy of a personal celebration.
An artist’s eye.
A founder’s perspective.
Chloe considers how each decision contributes to the whole: the name, the language, the imagery, the space and the experience. She helps founders establish a clear direction, make thoughtful choices and bring the right people together to carry the vision through.
Tell us about your next venture.
For new ventures, distinctive brands and businesses ready for their next chapter.
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